All of the designs in this series started as four thumbnails drawn by hand. These are a quick way to convey to both myself and the client how the information they want to display will be arranged. A large number of traffic going in and out of the office are disabled people so the graphic would need to be simple in order to accommodate the visually impaired. This sign in particular would require the most straight forward and simple design since it would be the audience’s first impression as they arrive at the door.
This is the just one of many work in progress samples that were taken during the production of this sign. On the other pieces in this series, the tagline “Career Consulting & More for Individuals with Disabilities” is the same size as the logo. If I were to also size the tagline in that way, the text could be too small for a disabled person to read so I made it wider than the logo. The background photo is also blurred so that it does not distract too much from the text. At this point in in the process there was still a lot that needed to be fixed, like the contrast between the text and background for better legibility.
This sign went through more iterations than all three of the other pieces combined, which is why the final result pictured here is so radically different from the work in progress sample. I inverted the brightness of the text and background, with the text now being light and background being dark. The purpose of this was to increase the contrast for easier accessibility. I also changed the two bottom images in the background to photos of disabled individuals that worked with Project Hired in the past. It was important to include these types of photos so that when they disabled people come into the office, they would see people like them being represented through Project HIRED’s past successes.
2 by 4 Feet Banner
I elected on a design with the logo at the top and text boxes moving from left to right since the audience is likely to be drawn to the logo and then move their view down while reading left to right.
Originally the text that was on the teal background was white to match with text on the maroon background. After consulting an accessible color palette builder, I discovered that the white on teal did not meet the contrast ratio of 4.5:1. This means that the contrast was not strong enough to be legible by all visually impaired people. For the 18 by 24 inch sign that was also made for Project HIRED, I did use white text on teal but it was over a photograph with darker shades so it should still be legible.
The text over teal was switched to black for improved visibility for what you seen now is the final version. The copy featured was taken straight from Project HIRED’s website and the photos are of their past clients and employees. I broke the copy up into two blocks and separated them with photographs to make the text easily digestible and form more visually appealing pattern. The photos are black and white so that they would fit into the color palette, which I would continue to do in the other signage.
6 by 3 Feet Banner
I organized this design differently since it is the only landscape piece that was requested by Project HIRED. Due to its massive size, I tried to imagine it almost like a flag which lead to locating the logo in the center.
I could not choose which thumbnail I wanted to go forward with as I did not feel strongly enough about any single option. At the point of this work in progress shot, I at least knew that I wanted to go with the logo and text being centered but remained uncertain on the left and right sides. In order to get work done while I deliberated over this aspect, I added blank placeholder blocks over the contested areas while I completed the center. These blocks were also helpful in that I could drag them to change their size and location so I could visualize a possible design.
I resolved to go with the text and photo block pattern that I also featured in the 2 by 4 banner. The copy featured was taken straight from Project HIRED’s website and the photos are of their past clients and employees. It was important to include these types of photos so that when they disabled people come into the office, they would see people like them being represented through Project HIRED’s past successes.
3 by 6 Feet Banner
I originally went with the layout in the top left but eventually switched over to the bottom right version after my original choice was not panning out.
At this point when this work in progress shot was taken, I was still trying to make my first pick of the layouts work, with the gray rectangles standing in for photos. I eventually chose to forgo the text and photo block pattern that I applied to my 2 by 4 and 6 by 3 banners to vary up the pieces. It would be a little tiring to repeat this look for a third time out of four pieces. Keeping it this way would have made the design look too similar to my two-by-four banner, so it needed it change.
A simple design that could easily be read from top to bottom was arranged quickly, with the only hold out being how to arrange the facts at the bottom. At one point I considered cutting out the “20+ Years as an Ability One employer” because the text would not fit in one line. If I were to only have the other three facts, I would be left with a lot of empty space which led me to keep it. I arranged the four facts in a 2 by 2 grid because there would not be enough space to fit all four facts in one row.